Since when did everything previously described as ‘retro’ or ‘had it’ or ‘one-way ticket to the dump’ become labelled with the rather glamorous term of ‘vintage’?
Vintage should be reserved for the best old champagnes, the best old cars and anything that comes under ‘luxurious but old’. But suddenly any old tat has become vintage in an effort to ‘upscale its worth.
This observation came after watching the Irish property developers programme ‘amazing spaces’, during which he described a delapidated old camper van and caravan as a genius conversion to a mobile ‘vintage tea room’. There seems to be a proliferation of businesses starting up mobile catering in ‘vintage’ modes of transport that are cramped and frankly toxic for the environment. Pizza, cakes, coffee, pies and even cheese on toast can now be served out of the back of an old VW or Citroen at a premium price across Summer fetes this year. No doubt I will lose count of how many variations of this ‘vintage catering’ trend i see at Camp Bestival later this year.
I say bring back the good old fashioned Transit van, but with maybe slightly better options than burgers and hotdogs. I dont care how it got to the venue, as long as the food tastes good and the best before date isnt ‘vintage’, its all good in my present day hood.
Vintage is so last season darling…..
I am blogging for Unicef. Thanks for reading.